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Myntra is one of India's leading online fashion e-commerce platforms. It was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Over the years, Myntra has become a popular destination for fashion-conscious shoppers in India. Here are some key details about Myntra:

  1. Fashion-Centric: Myntra primarily focuses on fashion and lifestyle products, offering a wide range of clothing, footwear, accessories, and beauty products for men, women, and children. It collaborates with numerous fashion brands, both domestic and international.
  2. Online Fashion Marketplace: Similar to Flipkart and Amazon, Myntra operates as an online marketplace, allowing third-party sellers to list their fashion products on the platform. This approach gives customers access to a diverse and extensive collection of fashion items.
  3. Private Labels: Myntra has also launched its own private label brands, including Roadster, HRX by Hrithik Roshan, DressBerry, and more. These brands are designed to cater to specific fashion niches and preferences.
  4. Myntra Insider: Myntra offers a loyalty program called "Myntra Insider," where customers can earn Insider Points and enjoy benefits such as early access to sales, exclusive discounts, and personalized recommendations.
  5. Fashion Events: Myntra regularly hosts sale events and fashion-related promotions, such as the "End of Reason Sale" (EORS) and "Big Fashion Days," where customers can find attractive discounts and deals on fashion products.
  6. Try and Buy: Myntra introduced a "Try and Buy" feature that allows customers to try on clothing and accessories before making a purchase, providing a more convenient and satisfying shopping experience.
  7. Customer Support: Myntra provides customer support for inquiries, returns, and other customer-related issues. They also have customer reviews and ratings for products, aiding shoppers in making informed decisions.
  8. Acquisition by Flipkart: In 2014, Flipkart, one of India's largest e-commerce companies, acquired Myntra. This acquisition helped both companies leverage their strengths and resources in the Indian e-commerce market.
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